If you run an online business, using social media platforms is one of the easiest ways to drive traffic to your website. If this is a traffic route you are considering, you may be asking yourself: “Which social channel should I use to market my business? Is it Facebook, Instagram or both?
To start and run a successful business, you need to maximize your social media marketing using the power of these two channels. Facebook and Instagram are currently the most popular platforms with a total monthly traffic of almost 3 billion users. After the takeover of Facebook by Facebook in 2012, Instagram has grown by leaps and bounds and is now a major force in the world of business marketing.
In this post, we'll take a look at how you can use both Facebook and Instagram to grow your online business by focusing on their strengths. Before we get to the point, though, it's important to point out that, from a legal perspective, you need to fully set up your business before you can even think about what marketing strategies to use for your business. For example, if your company is ready to become an LLC, each state has different laws and processes that you must go through to set up one. If you have a California company, read the link below. There you will find many helpful tips for starting a business LLC in California This is how you can start your business.
What does Facebook offer in business marketing?
With an average of more than 2.2 billion monthly users, Facebook offers the greatest reach among all social media channels. This means that if your main goal is to reach as many users as possible, this is your most recommended channel. However, buyers pay attention to the Facebook algorithm. Algorithms allow Facebook to sort users and show them the types of content they think users want to see based on the types of content they’re dealing with. This means that you may have 5,000 likes on your Facebook page, but due to their relevance to these accounts, you may only be able to reach a small part of them. But how do you deal with it? We are pleased that you asked. The most obvious way is to pay to advertise your posts. However, not everyone has the budget. An organic method is to get in touch with people who like your page, comment on and share your content to ensure that you answer questions and reply to messages. This method takes time and patience. So try to meet your expectations from the start.
Due to the fact that Facebook has been around for longer than most of its colleagues, it attracts an older population that it has probably used since childhood. That being said, younger generations, especially 18 to 29 year olds, also seem to love it. In general, you can find a wide variety of population groups on Facebook if you compare them with all other social channels. If your business is for all ages, this is an excellent platform to add to your marketing arsenal.
The best performing ads today include ads from Facebook that are likely to be rivaled only by Google Ads. This explains why more and more companies are investing thousands of dollars in advertising spending on this channel and getting a lot of business contacts and customers. Facebook ads also offer incredible click-through rates, especially if you follow best practices and choose the right demographics.
What does Instagram offer in business marketing?
While Instagram has no greater reach than Facebook, the nearly 1 billion monthly users are likely more than you need to bring your business to customers. All you need to do is develop an effective Instagram marketing strategy to increase your company's visibility and get people to know your brand. Similar to Facebook, Instagram has an algorithm. To maximize your reach, you should contact your followers when they comment on posts.
Without a doubt, this is the biggest benefit you get when you choose to use Instagram for your business marketing. Users of this platform share millions of images and short videos every day, which then receive billions of likes. While the recent changes made by the platform to limit the power of influencers have had a significant negative impact on engagement levels, Instagram still has the highest engagement level today.
While the general set up of user profiles can make it more difficult to drive traffic to your website using Instagram, visitors to this platform spend a lot more time on your website compared to traffic from Facebook and Twitter. This could mean a lower bounce rate and a higher likelihood that these visitors will buy customers.
Every time you choose a social media platform to market your brand, you first need to understand your target market. As mentioned earlier, Facebook works better when targeting older age groups, although younger generations also work well there. When it comes to Instagram, younger women are the largest population group you can find here. This means that the platform works very well for brands targeting young women, including fashion, weight loss and relationships.
However, this does not mean that other companies targeting men and the elderly cannot benefit from Instagram marketing. The number of users on one of these social platforms is so large that you cannot exhaust them when promoting a company in an industry.
Social media marketing is a numbers game. The higher the number of target users on a platform, the higher your chances of success.
How do you deal with your business marketing on Facebook and Instagram? We'd love to hear your feedback in the comments below!